History of TAG Heuer – Powerful Watch Making Story

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The unrivalled heritage of the history of TAG Heuer has moulded the brand to become a leader today and visionary tomorrow.

Throughout the entire history of TAG Heuer, there has been many great achievements which has not only helped themselves as a company, but they have largely contributed to moving the watch making industry forward.

TAG Heuer is known for its association with sports and has used many sporting figures to advertise their watches. They have also used many prominent actors and actresses to model their timepieces.

History of TAG Heuer Timeline

1860 – Edouard Heuer founded a watchmaking company in St-Imier, Switzerland.

1887 – Edouard Heuer patents one of the most important innovations in watch making, the famous oscillating pionion, a mechanism still used by leading manufacturers.

History of TAG Heuer   Powerful Watch Making Story

1911 – The company introduced ‘Time of Trip’, the first car and airplane dashboard chronograph.

1916 – The ‘Micrograph’, the first instruments to measure time to 1/100th of a second was introduced. This was the basis for the pocket chronograph to become the official timing device of the Olympic Games in Antwerp (1920), Paris (1924) and Amsterdam (1928).

1928 – TAG Heuer became the first watch making company to time ski races.

1950 – The ‘Seafarer’ was unveiled, it was the first chronograph with a tide indicator and timing for sailing races.

1958 – The company presents its famous on board timer, the ‘Rally Master’ which consisted of Master Time (8 day clock) and a Monte Carlo (12 hour stopwatch).

1964 – Launching of the legendary timepiece, the TAG Heuer Carrera. A tribute to professional motor racings most toughest race, the famous ‘Carrera Panamericana Mexico’ of the 1950′s.

1966 – TAG Heuers ‘Microtimer’ was introduced, and yet again it stunned the watch making world being the first miniaturized electronic timing device accurate to 1/1000th of a second.

1969 – The ‘Monaco’ was the first automatic chronograph with the advanced chronomatic calibre 11 movement.

1977 – TAG Heuer presents the first Quartz wrist chronograph with an analog and digital display, the ‘Manhattan Chronosplit GMT’.

1982 – A benchmark in the sports world and prestige watches was made when the ’2000′ series was introduced.

1985 – TAG Heuer teams up with McLaren Mercedes, forming what would become the longest and most successful sponsorship partnerships in the history of Formula 1.

1987 – The ‘S/el’ series was launched, recognisable by its famous double S links on the bracelet.

2002 – The long awaited Sportvision line of optical and sun eyewear was launched, extending TAG Heuers sporting prestige into an entirely new department.

2003 – Around the same time as the ‘S/el’ series was renamed ‘Link’, Tiger Woods, the worlds most successful golfer was making a huge impact in the sport of golfing and also endorses the Link Calibre 36 Chronometer.

2004 – TAG Heuer becomes the official timekeeper forn Indy Racing League (IRL) and introduces the ‘Monaco G4′, a fundamental watch movement inspired by car engines.

2005 – TAG Heuer signs a long term agreement with China Team, China’s first ever America’s Cup sailing team.

2007 – To celebrate the history of TAG Heuer Link series, its 20th anniversary was staged at Baselworld 2007, which featured the launching of new models and the most spectacular and advanced stand ever built for the watch fair.

In more recent years, TAG Heuer has lined up an incredible roster of ambassadors to support their “what are you made of” advertising campaign. The roster includes but is not limited to NASCAR great Jeff Gordan, Uma Thurman, Tiger Woods, Maria Sharapova and Brad Pitt.It seems that the brand just keeps expanding along with the successes of their associations. Things can never seem to get better for TAG Heuer, but with their drive, passion and self improvement philosophy, they most certainly will.