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Learn about the history of Longines

Throughout the history of Longines, the brand has never stopped reinventing elegance.

For nearly two centuries, Longines has been on a pursuit for unfathomable beauty which fascinates and seduces the beholder.

The company’s motto “elegance is an attitude”is represented by their timepieces and the wearer. In a frantic era where speed is the norm, Longines makes each second into an eternity.

History of Longines Timeline

1832 – Auguste Agassiz moves to the tiny Swiss town of Saint-Imier and finds work at a watch parts trader.

1833 – Agassiz along with two associates Florian Morel and Henri Raiguel set up the Comptoir Raiguel Jeune & Cie.

1862 – Agassiz’ nephew Ernest Francillon takes over the company from his uncle.

1866 – Ernest Francillon builds the first Longines factory on the outskirts of Saint-Imier, on the right bank of the Suze river near a place called Les Longines. With this investment, he could now finally place all his workers under one roof.

1867 – Longines first watch broke the tradition of being key wound, instead using its lever movement being wound and set by the crown. The entire production also uses the winged hourglass as identification for the first time.

1880 – The Longines brand and its winged hourglass symbol is registered at the Swiss Federal Office of Intellectual Property, making it the earliest registered logo for a watch company.

1885 – Longines wins its first Grand Prix at the Universal Exhibition in Antwerp, followed in the next few decades by a record of ten Grand Prix and 28 Gold Medals which no other watch manufacturer could match.

1905 – Longines was the first to manufacture wristwatches by largely mechanical means after watches slowly drifted from waistcoat to wrist.

Learn about the history of Longines

1912 – Longines explores new designs by losing their round shape and producing rectangular and square shaped models, revolutionary for that era.

In Basel, Switzerland, the company entered the world of gymnastics at the Swiss Federal Gymnastics Meet. This would result in the world premiere of automatic timing.

1926 – Longines takes part in its first International Horse Show in Geneva, Switzerland

1927 – Charles A. Lindbergh makes the first solo and non stop transatlantic flight from New York to Paris which was timed by Longines.

1945 – The design of caliber ‘L22A’ marked the birth of Longines first self winding movement.

1964 – Longines win the Prix d’Honneur of the Swiss city of Lausanne, held every quarter of a century to celebrate the Swiss National Exhibition.

1973 – Longines ‘Prototype’ model wins the coveted Prize of the City of Geneva award.

1979 – Longines ‘Feuille d’Or’ models breaks the record of being the worlds slimmest watch, measuring 1.98mm from front to back.

1984 – The launch of the renowned Longines Conquest line featuring the VHP (Very High Precision) movement developed by the company itself.

1989 – Longines becomes the official timekeeper, partner and data handling operator for the International Gymnastics Federation (FIG) and the European Gymnastics Union (UEG).

1999 – The renowned Longines DolceVita chronograph wins the prestigious French prize, Cadran d’Or.

2001 – Longines produced the 30 millionth watch at their factory, celebrated with a commemorative collection of 990 pieces which won Swiss watch makings most important prize, the La Montre de l’année (The Watch of the Year award).

2005 – Longines launches their Masterpiece collection, which sums up nearly two centuries of Longines expertise.

The history of Longines has given the world milestone timepieces that displays value and elegance. The brand has been steadily built up over the course of 175 years but theres more to come.The company has never forgotten its roots and has always maintained a close and trusting relationship with the village that saw it grow and take its place among the worlds leading horological houses.