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Pros and cons of publishing on Kindle

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There are a few different pros and cons to publishing on the Kindle.

Pros First:…

1.You are in the Amazon.com system.This benefit cannot be overstated. Being in the Amazon.com system gives you potential reach to a very wide audience. You can take advantage of this by tagging your books and putting them in appropriate categories so that searchers can find them. Participating in discussion forums on Amazon.com is another great way to take advantage of being in this system.

Discussion forums are most beneficial if you set up your author page, which you’ll be able to do on Amazon even as a self published/indie author. Considering that in all discussions your name will link right back to your author profile page, which will have a list of your titles and very likely an outpointing link to your author website, there is no need to talk about your specific book at all.

When you contribute intelligently to discussions that in some way relate to the type of books you are publishing, people will click your name and find what they need to know about you. If you’re selling what they want, they’ll buy.

You’ll also start getting reviews, which can be immensely helpful in the Amazon system toward future sales. As your sales ranking goes up, Amazon may start to pair your book with other books of a similar nature that customers seem to also be buying.

Pros and cons of publishing on Kindle

In addition, Amazon.com is one of the first places many readers with online access will go to once they’ve heard about your book through another source. Even if they end up buying a different format from a different place, being on Amazon.com and having good reviews there, still affects buyer behavior.

2. You can set your own price, anything from $1 to $200, though we’re going to assume you aren’t going to sell your Kindle book for $200.

3. The audience for Kindle books will continue to grow as more and more Kindles are purchased.

4. You keep all rights. You also retain full copyright and the ability to publish your book in any other formats and ways that you see fit. So choosing to publish on Kindle is not an “instead of” proposition.

There are a few cons to consider as well…

1. The royalty rate is horrible.I understand Amazon.com is a wonderful platform through which to sell your work, but it seems that considering the fact that they don’t even have direct email publisher support for the DTP system, that they are taking way too much of the profit pie. Their take is 65%. The publisher/author take is 35%. It really should be the reverse, since Amazon doesn’t have to “do” much of anything. Or at the very least, a 50/50 split.

The danger here is that if Amazon becomes more powerful in the e-marketplace, they could set a standard that isn’t in the best interest of publishers/authors. At this time most larger publishers aren’t making a fuss about it, because their e-sales still aren’t high enough to warrant the freak-out. And also because larger publishers are terrified of piracy and non-DRM’d work.

2. You can’t give your book away for free on the Kindle. If you’re doing a free ebook for promo purposes, the Kindle store doesn’t care. You “have” to set the price at at least a dollar or they won’t publish your book. (This is fair, but it’s still a potential con for certain indies.)

3. It’s a bit clunky working with DTP and there is pretty much no real direct publisher/author support.

Despite the rather annoying cons, it’s still Amazon.com and the benefits, at this point, far outweigh the hassles. But just don’t put all your eggs in one basket, because we still don’t know how the ebook thing is going to shake out in the larger marketplace and who the bigger players are going to be.

Though Amazon has started to phase out offering ebooks of any other type besides Kindle books. Since Amazon.com has a huge and growing market share of the book-buying population, this should be of concern to all publishers, from the largest down to the indie author.