Church marketing can meeting the needs of a community in unique ways and demonstrate how a church can help others with their daily lives and challenges.

Many organizations struggle with church marketing as they tackle a range of diverse issues, such as: the aging baby boomer population, lower birth rates and maintaining a daily presence in people’s lives. Having one foot in a traditional model and another in the world of youth culture, cell phones and the internet can be bit overwhelming. Being everywhere is not the best solution for chuch marketing, instead, try to hit a few high notes with successes that strike a chord within your community. The best way to ensure success when preparing a church marketing campaign is to be genuine and sincere.

Reaching out to people in the community that do not regularly attend is an exciting church marketing opportunity. Consider events that you may regularly host below:

Lent (the Lenten Season) A 40-day period of fasting and repentance in preparation for the celebration of Easter.

Ash Wednesday Originally, the first day of Lent was the day on which public penitents at Rome began their penance. They were sprinkled with ashes, dressed in sackcloth, and required to remain apart from the community until Maundy Thursday (the Thursday before Easter). Palm Sunday Palm Sunday commemorates the triumphal entry of Jesus into Jerusalem, where he would be crucified five days later. According to the Gospels, Jesus rode into town on a donkey as exuberant crowds hailed him as the Messiah and spread out palm branches and cloaks in his path.

Easter Easter is a spring festival that celebrates the central event of the Christian faith: the resurrection of Christ three days after his death by crucifixion.

Epiphany Epiphany is a Christian feast celebrating the ‘shining forth’ or revelation of God to mankind in human form, in the person of Jesus Christ.

St. Andrews Day St. Andrew’s Day is celebrated on November 30, and honors Andrew, the brother of St. Peter and patron saint of Scotland and Russia. Today, it plays a similar role as St. Patrick’s Day for Ireland — it is a day for celebrating Scottish culture.

St. Patrick’s Day St. Patrick’s Day is the Roman Catholic feast day that honors St. Patrick (387-461 AD), the patron saint of Ireland. Because of St. Patrick’s patronage, St. Patrick’s Day (March 17) has come to be closely associated with Ireland and Irish culture.

Thanksgiving Day Thanksgiving is a national harvest holiday celebrated primarily in North America. In Canada, Thanksgiving Day is celebrated on the second Monday in October. In the United States, it is celebrated on the last Thursday in November and commemorates a meal shared between colonists and Native Americans in 1621.

Advent The season of Advent (Latin adventus, “coming”) marks the beginning of the church year. In the Western churches, it encompasses four Sundays, beginning with the Sunday nearest to November 30 and ending on Christmas Eve. In Eastern Orthodox churches, Advent is longer, usually beginning on November 15.

Christmas Christmas is the celebration of the birth of Jesus Christ that is observed on December 25. The English word “Christmas” derives from the old English Christes maesse, meaning “Christ’s mass.”